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The ultimate guide on how to use Instagram stories stickers

The ultimate guide on how to use Instagram stories stickers

Fab Giovanetti

We all know it: Instagram stories stickers are the cool kid on the block, and there is only one way to keep it interesting – keep it fresh.

From the newly launched AR Studio to the upcoming donation sticker, there are plenty of ways for you to engage with your audience using Instagram Stories. Aside from the content itself – which can be a mix of candid shots, graphics, and video content – stickers are a fun and powerful way to use your stories.

Yet, as Instagram is more and more focusing on supporting businesses, especially right now, I can see why it’s looking to educate users to commit to supporting brands and businesses through conversions, and not just conversations.

Here are some ideas about how to use them for yourself and make your stories fun for others (and for yourself too!)

Poll stickers

If you are looking to get some feedback from your audience about anything from content direction to product development, polls are a great way to put your audience in charge.

A simple multiple choice goes a long way, and makes market research fun!

Question stickers

Are you planning a live Q&A, or to have a heart to heart with your followers? The question sticker is a very fun and intuitive one to use. Most influencers use them to host weekly Q&As, but can also be used to answer questions about upcoming courses or products.

When you view your own story and swipe up, you can see who responded. Tap a response from someone to share it. Keep in mind that when you share someone’s question or song, their photo and username won’t be shown.

Emoji stickers

When it comes to Instagram stories stickers, these are a very fun way to show some appreciation, and more than anything allow your followers to share the love and relate to your content. Will give a heart emoji to that one.

Countdown stickers

Are you hosting a webinar or event? Are you launching a new exciting product? Countdowns are fun, handy AND your followers get notified when the countdown ends (hooray!)

It takes some fun and playfulness to give your stories a revamp, but using stickers can help make them fun, engaging, and help you let your hair down a little.

Gift cards and food orders

Businesses can now share gift cards, food orders, and fundraiser stickers in stories and on their profiles.

Food orders are perfect for restaurants and cafes looking to bring awareness and encourage sales right within the app — and thanks to the variety of partners available to Instagram, there are loads of ways for cafes and restaurants to get involved.

Gift cards are a personal favorite of mine, as with very little set up you can encourage people to support businesses with vouchers and codes that can be redeemed at a later date. This can work for both digital and physical products, as you can see below.

You also have the option of adding these features as buttons on your Instagram profile. I have seen a variety of smaller businesses also encouraging gift cards sharing with followers or selected creatives they partnered with.

Timing is of the essence when it comes to coordinating these stories, so I’d recommend treating them as small awareness campaigns and get some key players involved to spread the love.

I love the idea of tying a gift card with a specific date, for example, mother’s day or Valentine’s day. This option also works well for seasonal trends like Christmas, for example.

Quiz stickers

Looking to host a giveaway? Gamify your Gram? Quiz stickers are all the rage nowadays – announce your upcoming quiz a few days ahead and offer an incentive for your followers to play!

People can respond to your quiz by tapping an option you’ve provided. Once published, your followers can vote and learn whether they got it right. When you view your story and swipe up, you can see how many votes each option received and how each person voted.

Support small business stickers

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Announced just this week, the new sticker was created by Instagram to help people discover and support small businesses during these uncertain times — and it’s already getting a ton of use.

The “Support small business” sticker can help businesses reach new customers and stay connected to the people that they serve.

When businesses are mentioned in the sticker, they can repost the content to their stories or message people who tagged them. Businesses can also use the sticker to shout out other entrepreneurs in their community.

When it comes to brands, I see this sticker as the best way to pay it forward towards fellow small businesses and entrepreneurs. The best thing about this sticker is that it requires no setup.

Instagram is also grouping all the small business stickers mentions from the people you follow at the very top of your stories feed, making it a great excuse to jump on the trend right now.

One of my favorite examples has been seeing some brands doing a “shoutout” story, showcasing some of their favorite fellow businesses weekly.

Every week choose one fellow business to spread the good word about — create a series of stories giving a few more reasons WHY you love the business, and how people can get involved. More often than not, you’ll find businesses will return the favor by talking about you to their followers.

Shoppable stickers

If you have set up the stoppable feed integration for Instagram, you’ll also be able to use Instagram’s built-in tools and features to sell your products. Shoppable posts and Instagram Stories product stickers allow you to tag products directly within your content.

Cross promoting products from your feed to stories is a great way to bring more awareness about your products.

Are you looking to get wild and play with your stickers? Which ones will you be using first? 

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