(This post contains affiliate links to Tailwind. If you take action after clicking one of those links, we’ll be getting some coffee money at no extra cost to you ☕ – which we promise to drink whilst creating more incredible content for you.)
It’s no surprise that Pinterest is still considered the underdog of social media. With both Pinterest AND LinkedIn skyrocketing in popularity, traffic and conversions, it’s no surprise that more and more content creators and bloggers are using these platforms to drive traffic back to their websites.
When it comes to Pinterest, community and sharing with other people is one of the key aspects of bringing more traffic back to your website, and you can do that by simply making the most of engagement on Pinterest.
Are group board the best way to engage on Pinterest?
A group board is one where a multiple pinners/editors collaborate to create a niche-focused board.
They’re great for reach but do ensure they’re well run and on topic. Note the number of saves and the number of editors – usually under 100 is great. Finding them is tricky, but a Google search can work, or look out for Pinterest Group Facebook pages.
If you’d still like to join a board, compile a polite note/message requesting access and cross your fingers. It can be hit and miss so don’t despair if it doesn’t work, just move onto the next one.
One thing has to be said. As someone who believes strongly in the power of branding and sharing beautiful quality work, you can’t control what your followers see if you’re participating in groups.
I don’t take follow lightly and I care too much about my followers to expose them to content I don’t personally approve. My feed is beautiful and purposeful and I want to keep it that way.
Instead of spending time on group boards, I’d recommend you focus your efforts on Tribes, a free feature from the software Tailwind.
Welcome to Tailwind Tribes.
We talked about Tailwind before with an interview with their head of marketing, Melissa.
Tailwind is a Pinterest and Instagram scheduling and analytics tool.
They help brands of all sizes save time and grow their engagement on both platforms. Their Instagram tool allows you to auto-publish content to your Instagram feed, schedule Instagram Stories, discover new hashtags and track your performance through our analytics.
Tailwind Tribes is a feature that Tailwind offers, and it may become your little secret for skyrocketing Pinterest reach and traffic to your blog:
Check out Tailwind Tribes to discover new, amazing, like-minded Pinners that will both inspire you and will be interested in sharing your content to their audience. We’ve even had members meet new people to collaborate with off of Tailwind through their Tribes!
Click here to join your first Tailwind tribe (did I mention it’s free?).
Everyone can benefit from Tailwind Tribes – whether you are a seasoned Pinner or you’ve never touched a Pinterest board in your life. Tailwind Tribes are like-minded groups of trusted peers helping each other grow their Pinterest reach and traffic.
They do this by helping each other to discover the best new content for their audience while amplifying the reach of each other’s content.
Some of the benefits of Tribes:
- you’ll have a steady stream of great content to share
- reaching your target audience
- everyone in the Tribe focuses on aggregating content (also known as sharing content as a group)
- different Tribes aggregate different content (topics, themes etc) in order to build traffic
How do I get started with Tribes?
You can pin by using the Tailwind extension, or simply when you are scheduling pins for yourself. They both will give you the option to add to Tribes. If you’re pinning other people’s content, you can pin directly from your scheduler.
When it comes to submissions, you’ll see a “little blue flame” in the right-hand corner of the pin image, which represents the social sharing stats of the blog post on your website and Pinterest.
Please do not obsess over this, and make sure you focus on pinning the best content possible.
Are Tribes better than groups?
We have been consistently using Tribes for months now, and we can absolutely see a difference in the way Pinterest has been performing for us, in terms of the magazine.
Tailwind Tribes do not require you to be a paid member of Tailwind to use them – though you do need to open an account with Tailwind.
As a free user, you get to be a member of 5 Tribes and make 30 content submissions per month. If you need more Tribes than 5 or 10, you can purchase a membership to more Tribes using “Power-Ups”.
I believe there is nothing wrong with groups, however, Tribes are much more powerful since they have been created with the aim of amplifying traffic – something that is not really proven for group boards.
You can join the Creative Impact Co Tailwind Tribe here for free, and see how you get along.
Create your own Tribe
Creating your own Tribe can give you authority within the space and bring like-minded people together.
First, you need to pick a name.
Will you go broad or niche? While a broad topic can appeal to a large number of potential Tribemates, a narrow topic increases the likelihood that your Tribe will be full of content that’s relevant for all – making for happier Tribemates and a more active Tribe.
Once you have a name, define kind of guidelines will make your Tribe a fantastic resource for you and your Tribemates.
Rules can cover everything from the subject of Pins allowed, whether or not product photos are allowed, the size of images allowed, the volume of submissions allowed.
The first 20 Pins added to a new Tribe don’t count toward your limit for the month, so go ahead and fill it up!
If you already have some invitees in mind, add in some of their content, so when they view your invite and preview your Tribe, they’ll see that some of their content is their already – and they’ll feel very welcome.
Why not start your Tribe off this strong core of people whose content you already know and love and whom you are happy to support. You can post an invite to a group, in a direct message, in an email, or a blog post.
How do I find relevant Tailwind Tribes?
The easiest way to join Tribes is to use the “Find A Tribe” option on Tailwind and search by keyword or tags. You’ll be able to see if you recognise any tribe members or have any connections in any of the Tribes listed.
You can also click and see the activity level and check out a preview of the Tribe content – which is important to define whether that Tribe is a good one for you.
Make sure you evaluate whether it’s worth for you to stay in a Tribe. Head to the Tribe Overview, which you can find on the left-hand side of the screen within your Tailwind dashboard.
It will show you the engagement of the followers of the Tribe’s contributors. In addition to this overview, be sure to zoom in on your own results within the Tribe, including the number of reshares and how many repins your pins are getting from those reshares.
If you are not happy with the results, it’s time to leave the Tribe.
Exposure and growth, more often than not, means paying for promotions. With Tailwind Tribes, the exposure is organic and keeps growing over time – like a snowball effect. You’ll log in next week and see those numbers have continued to grow – and so will your blog traffic.
Are you looking to get started with Tribes? Click here to join the HBC Tribe and start growing your traffic.