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Social media for Social Proof with Upcircle Beauty

Social media for Social Proof with Upcircle Beauty

Fab Giovanetti
  • How to use social media to gather customers' feedback
  • The importance of clear branding

How siblings Anna and Will created a trailblazer sustainable beauty brand loved by creatives online. It was a pleasure to sit down and catch up with the gorgeous Anna, co-founder of Upcircle, a natural and sustainable beauty brand on a mission to create products using what other people would discard.

About the guest

With a passion for skincare and previous experience in logistics and management, it seemed like a no brainer for Anna to join forces with her brother William to change the face of the beauty industry in 2016 with UpCircle. The sibling co-founders have launched their by-product beauty range with Boots, Sainsbury’s, Holland & Barrett, Ocado, Urban Outfitters, Beauty Bay, Whole Foods, As Nature Intended, House of Fraser, Feel Unique, Farmdrop, Revital and many more.

See Also
Lessons from self publishing your first book with Glen Jones

 

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