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Social media for Social Proof with Upcircle Beauty

Social media for Social Proof with Upcircle Beauty

  • How to use social media to gather customers' feedback
  • The importance of clear branding

How siblings Anna and Will created a trailblazer sustainable beauty brand loved by creatives online. It was a pleasure to sit down and catch up with the gorgeous Anna, co-founder of Upcircle, a natural and sustainable beauty brand on a mission to create products using what other people would discard.

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About the guest

With a passion for skincare and previous experience in logistics and management, it seemed like a no brainer for Anna to join forces with her brother William to change the face of the beauty industry in 2016 with UpCircle. The sibling co-founders have launched their by-product beauty range with Boots, Sainsbury’s, Holland & Barrett, Ocado, Urban Outfitters, Beauty Bay, Whole Foods, As Nature Intended, House of Fraser, Feel Unique, Farmdrop, Revital and many more.

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