Why the business of sobriety was booming in 2019. We talk to Caleno Drinks founder Ellie about the business of, well, not drinking, and why so many alcohol-free spirits are now populating the wellness landscape. The team also welcomes a very special guest to discuss drinking culture around festivities.
Three things you will learn in this episode:
- Why the way we socialise has changed
- How to create a unique product in a highly-saturated market
- The rise of part-time sobriety