Are you after that natural glow? Don’t know where to start? With a plethora of make up and beauty tools, tricks, videos and products, it’s a bit of a minefield. Lucky for us, Nadira V. Persaud, the highly sought after Make up Artist and Beauty Expert, is here to share her secrets.
My philosophy is about enhancing natural beauty whilst focusing on lifestyle, to strike a balance between looking and feeling good.
Since training at the London College of Fashion in the early 90’s, Nadira tenaciously forged a varied career set on harmonising her creative and business strengths. Her consistency in this outlook for over 20 years is apparent in an enviable portfolio; a roll-call of influential clients from the world of beauty, fashion, advertising, the arts, music, film and TV, as well as a regular contributor to glossy magazines, websites, and social media portals.
In recent years, Nadira’s colourful career has evolved to include teaching, presenting and consulting in the UK, Middle East and Asia. With her intuitive approach to beauty and wellbeing, new roles as Brand Ambassador to a number of global cosmetics brands have been remarkably met, too.
Art, History, Film, Fashion and Music were my main passions growing up and make-up soon followed.
As a teen, I would experiment altering my features with make up and loved the idea that you could keep creating illusions with just a few tweaks and then remove it all to create another look. After excelling in Art I felt a bit stuck with where to take it until I was told about Theatre make up courses, which would tap into my other interests, that’s when I applied and was accepted at the London College of Fashion in the early ’90s.
What are your three non-negotiable when it comes to your makeup routine?
I’m not so rigid in life but I am about my skin which is why I never sleep with make on, no matter what. I always use good quality eyelash curlers before mascara for extra lift and staying power. My Shiseido one is amazing. My make-up routine aim is to look well-rested, therefore I avoid powders and opt for cream or liquid formulas such as Studio 10 Plumping Blush Glow-plexion as I dislike the feel of powder on my skin possibly as I’ve never worn foundation and not used to the feel of it.
There are so many brands and individuals that I admire and who continue to inspire me.
Throughout my career there have been individuals I have followed and admired such as Millie Kendall MBE, one-half of the brains behind Beauty Mart and The Beauty Council who support and represent all businesses under the beauty umbrella giving the industry the platform it deserves. Another innovator is GSG MAKE UP WORKSHOPS who offer affordable workshops and masterclasses from working Artists’ making waves in their field from Westend Wigs to Editorial classes. More importantly, they are redefining education to keep standards high for our industry with an ever-evolving curriculum.
With regards to brands, I’m drawn to those with plenty of integrity and no gimmicks.
Bio Effect is an astounding brand I highly rate with its emphasis on science with a conscious. So too is Katima’A, pioneers in Argan Oil-based skincare; divine in the formulation and ever so luxurious with it. Organic and natural brands such as Frances Prescott Tri Balm and Vanderohe offer exquisite, effective skincare solutions, then newer micro innovators like Elequra and Skin Alchemists are emerging as brands to watch in the luxury market.
How does your previous position as a Make-up Advisor to a UK charity supporting and empowering lives of burns and scars survivors affect your view on other brands?
Healthy skin is of high importance to me and after working with charities dedicated to burns survivors and cancer patients, award-winning Tan Cream is admirable in a continuous drive to raise awareness of sun damage with their, Sunaware campaign. Tan Cream is a luxury moisturiser which offers broad-spectrum UVA/UVB, SPF50 plus instant and gradual tanning formula- ingenious! Regarding colour cosmetics, Cosmetics a la Carte was the first range I and many other students used when training at LCF, with shades and textures I’d not seen before such as cream mattifiers and yellow colour correctors. Lynne Sanders has been at the helm for over 40 years and is fascinating to talk to about cosmetics science and how they custom blend products.
Your upcoming book is all about Face Workouts… What is a face workout?
A face workout is tending to facial muscles using pressure and massage techniques with the emphasis on the direction of the motion using hands, knuckles and fingertips. Exercises promote pressure to rid fluid and oxygenate skin to increase blood flow as well as relieve muscles which can all lead to more tone and definition.
How did you become interested in the power of pressure and massage techniques?
As a teen my mother introduced me to a 3-step skincare routine, cleanse, toner and moisturiser so I would watch her cleansing routine and notice she used pressure in certain areas and particular directions, plus would show me facial exercises for the jawline and neck, some of which I have included in my book.
I want my book to be accessible. I’d love people to take-away from it a few key things:
- You really could do these workouts anywhere – I offer the ideal scenarios in the book per exercise but really just a clean pair of hands and you can perform these in your lunch break, on the train or at your desk or with a bit of confidence to contort face into funny expressions at the bus stop as I often do.
- Giving yourself the time to focus on your breathe and quieten down your mind should never be underestimated so hopefully this book gives readers permission to do that more often.
- Just as you might exercise your body regularly your facial muscles need stimulation as well and it’s a bonus if you can include pressure techniques and get age-defying results too!
At what age do you think we should start massaging our faces?
Personally, I think from early teens there is an interest in self-expression, first impressions and identity so it naturally suits this stage in life to focus on looking after one’s skin, diet and wellness. Any sooner might not be the individual’s choice.
Do you think there needs to be more focus on men’s skincare, too?
For many years now the male grooming and skincare market has grown dramatically and there is definitely room for more though I would like to see the focus on more unisex skincare; It’s about time, don’t you think?
As much as I have been a Make up Artist for over 25 years, it is skin and wellbeing first.
Over the years, I have worked on faces of all ages and if you ask the right questions on health and lifestyle, prepare the skin well with quality products using massage and stimulation techniques, less make up is necessary. I surprise many clients by how little make up I use.
Three beauty essentials you could not live without?
- Dermaplaning is an essential beauty step for me. Since using the Hollywood Browzer, which is a safety blade that removes peach-fuzz, my skin is in the best shape ever as now my chosen skincare fully penetrates deeper plus it’s a speedy way of keeping brows in check.
- Due to auto-immune issues, I lose lashes often, however, lash serums have really helped as a regular booster and I find Grande Lash MD to be one the most reliable and fast-acting on the market.
- My Estee Lauder Sumptuous Extreme Waterproof Mascara in Extreme Black is a mascara I keep going back to and I hanker for it when I’ve run out. The amount of volume, length and staying power it delivers is mega and I feel it always me to look bright-eyed whilst prettying up my lashes.
Nadira V. Persaud, Press Here! Face Workouts for Beginners is out February 18th 2020 – take a sneak peek!
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Nadira V. Persaud is a highly sought after Make up Artist and Beauty Expert recognised for her distinct signature style and vision. Since training at the London College of Fashion in the early 90’s, Nadira tenaciously forged a varied career set on harmonising her creative and business strengths. Her consistency in this outlook for over 20 years is apparent in an enviable portfolio; a roll-call of influential clients from the world of beauty, fashion, advertising, the arts, music, film and TV, as well as a regular contributor to glossy magazines, websites, and social media portals.