Moving your blog from fun hobby to a source of meaningful income can seem incredibly daunting.
With numerous online courses promising the answers and frightening financial claims made by some bloggers, how can you take small but meaningful steps to take your blog from past-time to full-time?
We’ve teamed up with GetMePaid.ie to get their top tips for influencers and bloggers.
For now? Let’s answer some questions we know you’re dying to ask:
A brand sends a blogger some samples to try. How would they go about moving that conversation from freebies to paid work?
Should bloggers have a rate card that they share with clients?
Should bloggers charge different prices to different brands for the same sort of work?
My tip here is to send them your rate card and then offer a discount.
What are the habits of your most successful influencer clients that enable them to bring in consistent income?
Constantly do your homework on brands in your space – are they seasonal? are they rapidly increasing their influencer marketing spend? are they trying to target a very specific audience that you can provide access to?
Bloggers need to be aware that in order to get paid for their work, they need to take some simple steps before completing an assignment for a brand. You must agree with the brand, in writing, the following details:
- A detailed description of what you will be expected to produce (develop a recipe, provide a social media endorsement etc.) be as specific as possible to avoid disputes down the line)
- The timeline for completing the assignment.
- What you will be paid for delivering the assignment within the agreed timeframe (this can be an hourly rate or pro rata fee)
- Your payment terms (typically 30 days from the invoice date) and whether you will be charging VAT.
If you have a solid agreement from the brand on these 4 points you will make your life considerably easier when an invoice becomes due.
What’s the biggest mistake you see bloggers and influencers make when it comes to getting paid?
A blogger does some work for a brand but the payment isn’t forthcoming after a couple of chasers. What’s your advice?
This is where you need to stay calm and keep things professional. Not getting paid can be extremely frustrating and tensions can run high but always remember that you are representing your personal brand and many instances of late payment are caused by disorganisation rather than an outright unwillingness to pay.
Calmly state that you have provided services as per your invoice (quote the invoice date, date work was completed, and the amount to be paid) and let them know that you are a freelance operator and that you rely heavily on positive monthly cashflow.
If the reasonable approach fails to work it may be time to engage the services of a professional collections firm who can negotiate on your behalf to resolve the issue.
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Dan Curran is director of GetMePaid.ie, Ireland's first dedicated invoicing and credit control service for freelancers.