Track campaign projections and measure campaign performance in real-time.
We empower you to take influencer marketing into your own hands
Creating content can take up time. Instead, we connect brands with industry creatives who can provide engaging content that’s in line with the brand ethos. Most brands work with creatives for product launches, rebrands, campaigns or social media, as well as recipe development and online campaigns. Some of them also work on stop motion and animations.
Next campaign in a few steps
Select & Hire
Message & Connect
Measure & Track
We created our first pricing guidelines in 2018. We update them every year, and they are free to download – remember, we take 20% off every transaction, so that that into account when setting your pricing.
As a rule of thumb, we recommend you start off low, and only raise it if you feel you can. It goes without saying; the higher your fee, the stronger your recognition, content and audience engagement should be. Download the pricing guidelines for free here.
Yes. Like any marketplace, this will happen. But only accept what you feel comfortable.
Not all currencies are supported yet. For creative payments, we support GBP£ and EUR€. If your country has a different currency, it will be assigned to one of these.
We recommend following a ratio that allows enough genuine posts, as well as sponsored content – let’s be honest, we still feature brands in our social posts, paid or not.
Remember, make sure to follow the standards and code of conduct at all times, and you will not have any problem. We do believe that if you invest an enormous amount of energy into your audience, and provided you’re not greedy, you deserve to be rewarded.
No. You’ll only ever get charged when you purchase a post. We don’t hold any funds from your card and it costs you nothing to post a brief, reach our database of creatives and browse their submitted posts. But since we are an “creative first” platform, we ask that you don’t create a campaign unless you genuinely intend on purchasing posts. For more info about how to pay creatives, please read this article.
Some products will be more popular than others, however, our vetting solution allows us to engage with the right brands who have appealing products and messages to our niche. However, do not despair. It may take at least a week for campaigns to receive creative submissions. If after a week you still have no response, we suggest you re-craft your campaign or widen the creative search filters you’ve selected
The creative owns the content, as it’s been generated by them with a payment from a brand to be featured within it. Therefore a brand can share an creative’s post within the platform it appears, but cannot use the content for any advertising (that includes paid ads, newsletters and website).
Brands can choose to only select their favourite creatives, or open it up to the wider community (as well as opening it to external networks). We recommend you setting up your campaign as public to allow wider reach.
We’ll provide all the info you need to click through to their social profiles and assess their suitability. creatives will select a price for their posts, but brands and creatives will be able to negotiate a price within the chat function in our platform.
You’ll have access to a full-scale profile to tap into the creatives. We recommend you to browse the creatives’ social accounts to see what level of engagement they’re achieving. We display a whole host of data including their average engagement, followers demographic and creative rating from previous campaigns. We suggest you spend time in choosing your creatives carefully to ensure they respect a brand’s need for loyalty.
From a brand’s campaign brief, selected creatives create and submit a post with a price attached. If a brand approves it, the creative can then publish direct to their social media and collect payment. If the brand has slight changes to the content or price, they can ‘update the status within the chat and notify the creative, who’ll either re-submit or decline.
Different brands work in different ways. Depending on your product, availability and scale of the campaign, you can arrange to send the samples and negotiate a lower price per post, or offer coupons for people to buy from existing outlets (such as Ocado or Amazon).
You’ll be able to chat to creatives who accepted you invite to your campaign, so no more endless stream of emails! If you are not sure about the best way to optimise your campaign brief, you can always request support by going under ‘services’ and requesting ‘campaign brief creation’ support.
Depending on the situation, there are a few different courses of action. Make sure you look for the key brand guidelines for the post BEFORE it’s published.
Choose carefully and feel free to suggest edits to the creative if you value them, but not the post. In the rare event the post is incorrect, please contact us at firstname.lastname@example.org and we’ll rectify the situation. You won’t be charged for posts not published as agreed.
We provide a powerful campaign performance tracking tool where much of the relevant data is automatically fetched and updated regularly.
As a result, those responsible for the campaign, can measure campaign performance both from the quantity perspective (e.g. likes, comments and other interactions), but also qualitative metrics apply (media value and Return on Investment).
With our 1.8 version of the platform, you’ll be able to run longer term campaigns through the marketplace. You can select a budget for only one creative and agree on a payment to cover a series of posts (we’ll also be featuring stories) for a set period of time.
Our new calendar view will also allow you to suggest when the posts should go live, and ask for approval before posting. We recommend brands to run ambassador campaigns for 3 months and then maybe re-hire the same creatives depending on the results they can access through analytics during the campaign.