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Five invaluable lessons for growing your creative brand

Five invaluable lessons for growing your creative brand

Fab Giovanetti

By launching our podcast, the Make an Impact show, we learned loads about podcasts, as well as about creatives and the way they show up online.

As we are working really hard to bring out season three of the series, and this was a great time to look back at what we have achieved through the last 40 episodes.

To celebrate that, I wanted to share with you five top lessons from some incredible creatives making waves in the online world, and how this is helping them build their brand online.

Create better boundaries

You can have a job where it’s hard to distinguish as a job and you don’t really know what’s job and what’s not because you just actually do really love what you do. — Emily Young

This is something creatives struggle more often than I’d like to admit.

Emily Young is a blogger, social media manager, photographer and athlete. In her work and ethic, she truly encompasses what it means to work hard in order to pursue our passion.

Yet, a passion can be harder to confine in the realms of a 9-to-5 working schedule. Why? Well, because when you love what you do, it’s harder to stop doing it.

However, like everything else, our brain needs to be able to rest in order to truly recharge and allow us to be more efficient, effective and successful pursuing our dreams.

This podcast episode with Emily was a perfect reminder of that.

Tap into emotions with your content

I personally see my, my years of art as an art practitioner, as a sort of exorcism of demons that have been building up while I was growing up, and while I was quite confused about what I was, what people were expecting me to be and versus how I actually felt. — Sara Kiyo Popowa

I love this quote from Sara Kiyo Popowa from Shiso Delicious.

Today’s online audience is better educated and better equipped to research what they don’t already know. They’re also flooded with content wherever they go. To make a stand with your content. you have to shock and awe.

Your content has to be able to tell your story and connect emotionally with your audience in order to truly stand out from the crowd. It’s a simple proposition, yet something we often forget to do.

When I struggle to connect with my creativity in such a primal way, I like to ask myself:

“Which lesson have I learned this week I can share with my audience?”

Educating requires loads of skills

As facilitators, we have a much higher responsibility to be good and to perform. Attention it’s more of a challenge for the facilitator than it is for the for the person in the seat. — Tal Shmueli

I loved talking to Tal about educating and catching our audience’s attention as storytellers. I learned loads from this chat, and I found it highly inspiring. We often believe that the issue for educators is to deal with the audience’s attention span.

However, our responsibility as teachers and storytellers is to be the ones who make our audience feel engaged. Being able to ask the right questions is definitely key.

Make your audience feel welcome

I think Vida is a place where you could do whatever you want, which I love. Hopefully people feel it very welcoming her. Nobody’s gonna judge you: have as many cakes or many shots of espressos you want come as often as you want. — Dani Ortega

See Also

Obviously, three times a week is a lot of sugar. But you know, I am not going to be the ones telling anyone. Dani Ortega is the founder of Vida Bakery in London, and she is creative in her own rights, especially in the kitchen.

Her approach to Vida is one of being honest, straightforward and always welcoming to her customers. There is something to be learned from that, as more often than not we forget that as creatives we are constantly communicating with our audience.

As such, we should be taking the time to get to know them, understand them and their needs.

Your brand is a journey

We just want to help people to realise their dreams — they may not know what the kind of plan is, but probably a good plan. — Lauren Lovatt

It’s okay not to have it all figured out — Lauren is the founder of PlantAcademy, and her mission is to help plant-based business owners.

What I loved about her approach is a constant curiosity, which allowed her to challenge her own beliefs and push the boundaries by creating a new, unique business by simply listening to her audience.

It’s a reminder that sometimes, in order to pursue your dreams, you’ll have to try and fail.

I am a lover of stories — I believe that stories make the world go around. As such, I have been incredibly humbled to be able to bring amazing stories from incredible humans to life.

If you haven’t already, check out the Make an Impact show and let us know what you think.

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