For this article, we partnered with our friends at Instasize to share their top trends for 2020. Instasize’s mission is to enable people to realise their creative potential and expand their online influence. We exist to provide social creatives with the tools, education, and opportunities they need to grow. Natasha Ponomaroff, director of communications at Instasize, is going to be answering our questions related to design trends for creatives.
Instasize is a photo editing/content and creating app. It was originally created back in 2012 as a solution to the horrible cropping situation Instagram used to have. I’m not sure if you remember, but back in its infancy stage, Instagram wouldn’t allow full-sized images to be uploaded, it would force you to crop out a vast majority of the image before posting. We were the first app to introduce the idea of resizing an image by adding borders to it in order for the full image to fit on an Instagram profile.
Since then, however, we’ve added much more to the app, making it a multi-functional editing platform for anyone looking to edit photos/videos. The app comes equipped with 100+ filters, robust resizing capabilities, video editing, text editor, 80+ themed borders/photo frames, adjustment tools, etc.
We’re editing for social made easy
We provide a plethora of tools and information at little to no cost for anyone looking to build a name or a brand for themselves online. We can’t do the work for you, but we’re happy to offer you the tools needed for you to get the job done.
In today’s day and age, content is king and social currency is paid in the form of attention
Having a strong visual presence and consistency when it comes to your aesthetic is important when it comes to building awareness around your brand.
You want people to be able to recognize your brand immediately, especially when they’re scrolling through Instagram, so having some type of visual repertoire is of the highest importance – you want people to build an association.
I think having a specific vibe or a feeling you’re trying to push through your content is more important than a color scheme and fonts.
It’s visually satisfying to have a palette you stick with, but that can often lead to frustration if you’re trying to strictly adhere to it. I would say think content first, what kind of material will make up your Instagram profile and then think about a consistent way to present it. Ask yourself – how do you want someone to feel after they’ve spent some time with your account? And then do your best to evoke those feelings through your curation/editing style.
In 2020 we’re going to see new ways that creators are monetizing the content they’re publishing.
For example, offering their followings a more personal look into their lives by charging a fee to gain access to their *close friends’* list on Instagram. I think the influencer bubble is about to burst, the market is so saturated and people aren’t as easily convinced to purchase products that their favorite influencers are promoting, which makes earning money through Instagram that much more difficult.
With how tricky the Instagram algorithm has become, getting your content in front of your followers’ eyeballs (and new eyeballs for that matter) has never been more difficult. You’re seeing this new emergence of TikTok as well and creators exploring that avenue as a way to find new audiences.
To keep up with the trends, you should follow people you believe are trendy, people who are creating content that is outside of the box.
One of our favorite accounts to follow is @tezza because of the creative thinking that goes behind every uploaded post. It’s also important to read up on the constant social media trends and changes, that way you’re never playing catch up. We put out new material regarding social / editing trends on the Instasize blog weekly, and one of our favorites to follow is LATER.
You can never be overdressed or overeducated!
If you truly want to stand out in a field, you have to (a) master it and (b) disrupt it – what can you offer that no one else is doing? How can you think outside the box and add a personal touch to the content you’re creating? The only way to answer those questions thoroughly is to have a solid understanding of what the industry looks like currently.
3 traits successful creators share these days
Authenticity, relatability, passion (and they edit with Instasize, duh)
Are you looking to refresh your content ahead of 2020? You can download Instasize for free for Android and iOS