Instagram life was relatively easy back in the day. Should you switch to an Instagram business profile? If you’re serious about growing on Instagram, the answer is yes. It used to be simple: you just had to choose between an Instagram business profile or a personal profile. Nowadays you have to choose between a business, creator, or personal profile.
Creator profiles come with advanced features like unfollow data and DM filtering but lack other features that business profiles have like scheduling and running ads. These profiles will have access to a number of exclusive features and in-depth analytics, but there are also some big differences between the profile types.
Here’s a list of a few more in-depth features and differences for different types of accounts to help you further in your decision-making.
Instagram business profiles
Business profiles have a big perk, compared to personal profiles. They can access the basic Instagram Insights, providing a breakdown of your Instagram performance, including new followers, profile views, impressions, number of posts, reach, website clicks, and email clicks. This is mainly due to the fact that Instagram business profiles can create Instagram ads and promoted posts, as well as having the functionality to add links to stories (for accounts with 10k and over).
Did you know that the ‘contact button’ is a business-profile feature?
You may have seen it in the past, but the Instagram business profile also includes a “contact” button near the top of their profile. With the contact button, you have the option to include directions, a phone number, and/or an email address.
One of our favourite hacks for the business profile is the feature of Instagram quick replies
Quick Replies allow you to create messages for your most frequently asked questions, so you can reply to users in full by writing just one shortcut word. To create a quick reply, you’ll need to open your profile and tap the button with three lines in the top-right corner of the screen. This will open the sidebar menu where you can access your Instagram settings.
The first time you set up a quick reply, you’ll get a screen that briefly explains the Quick Replies feature. Tap New Quick Reply or the + icon to set up your first reply. Every time you create a new reply, you’ll be asked to set up a shortcut to make it even easier to respond.
Obviously, shoppable feeds are another important feature for businesses, and something creators will be able to access as well, yet in a very different way.
Another important note is that business profiles will allow you to auto-post with all major scheduling tools – for a list of all our favourite scheduling tools, we recommend you check our article with our top platforms compared.
Overall, if you are a product-based brand, a startup or a content creator or any kind, switching up for a business profile is highly recommended
This type of profile was specifically created for Instagram influencers.
Although the creator profile shares many of the same features as the Instagram business profile, there are several key differences. For example, users will have access to flexible profile controls, simplified messaging, and more growth tools.
Instagram product manager, Ashley Yuki, reiterated how important influencers are to the platform in an interview with The Hollywood Reporter stating, “[creators are] an important part of our community… We want to make sure that Instagram is the best place, and the easiest place, to build fan communities and also build [their] personal brands.”
Setting up as a creator profile is still a bit unclear, compared to business profiles. As we can see from the screenshot provided by @wongmjane, creator profiles are much more specific than business ones.
One of the main perks of creator profiles is the new and improved creator dashboard.
While many of these analytics are currently offered within the Instagram business profile, the new Creator Studio Dashboard will make it easier for users to access their metrics directly from their desktop One of the main perks of these analytics is the access to follow/unfollow data, which will make it easier than ever for influencers to see exactly what content is resonating (or isn’t) with their followers (something that will probably mean most third-party apps currently providing this service will cease to exist).
Another interesting feature involves your DMs and their filtering options.
With more DM filtering options, the creator profile inbox allows you to prioritize messages from brands and friends, or rank them by relevance or time to make sure they never miss an important request.
While the new simplified messaging tools will give influencers control over their inbox, it may make it more difficult for brands looking to collaborate.
It will be more important than ever for businesses to make genuine connections with their influencer partners so their messages aren’t missed among the masses – or using a platform to help you engage in better relationships with brands and collaborators.
Instagram announced a new way for influencers to connect with their followers: shoppable posts for creators
In a blog post about the new feature, Instagram wrote: “Instead of taking a screenshot or asking for product details in comments or Direct, you can simply tap to see exactly what your favourite creators are wearing and buy it on the spot.”
Users can shop directly from a creator’s account without ever leaving Instagram. With the ability to tag products in their posts, creators can make it easy for their followers to shop their favourites directly from their feed.
“From public figures and artists to entrepreneurs and publishers, creators are a cornerstone of the community on Instagram. They give you that spark of inspiration for a new skin care routine or that perfect denim jacket. And unlike seeing a jacket on a rack, it’s easier to relate when you see how it fits and moves on someone you admire.”
The Instagram creator profile is currently in beta testing, which means it is not yet available to the public, as only a selected group of beta users to test the new account features before making it available to a wider user base. Instagram creator accounts could be a big game changer for influencers on the platform – yet it’s all still to be seen.
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My name is Fab Giovanetti and I am a writer, author, marketing consultant, founder of the Creative Impact Group and professional troublemaker. I help people grow their online audience and monetise their content and unleash their potentials as creatives.