When it comes to digital content and aesthetics, there is a lot to be said about visual consistency and style. Depending on your brand and your overall theme, you may be looking for a more subtle look, or potentially make a bold statement.
The truth is, you are the only one who knows how to make your own content stand out – but if you need any help, we got you covered.
In this guide, we’ll be focusing on some incredible apps and software that can help you upgrade your content – from gorgeous editing to creative style.
Our recommendation? Play around and (maybe) stick to one or two for your content.
Lightroom (desktop + mobile)
This is what the whole HBC team uses for their own personal content, as well as branded one. We love Lightroom as it is versatile, easy to use and can really support anyone from beginners to advanced content creators. Obviously, the price tag is slightly higher than other apps – however, it’s something we recommend for serious content creators looking to collaborate with brands more efficiently. (We also have a written guide on how to use Lightroom for beginners)
The two sisters behind A Beautiful Mess worked hard to create an amazing tool for creators to really make their colours pop – and yes, they 100% delivered. A Color Story is an incredible app (as well as handy presets for Lightroom and Photoshop) that delivers 300+ filters, 100+ effect and some more advanced tools, including fully functioning curves and HSL. The “save” functionality is also incredibly handy for serial creators.
The first editing tool I ever used – it would be rude not to mention it. The filters in VSCO can be pricey (since most of them are add on), but they are among the most popular out there. There must be a reason if VSCO is consistently ranked by photographers as one of the best Instagram photo editing apps on the market—mainly because of its high-quality filters.
Relatively new to the filter and editing game, Instasize is an app worth mentioning, especially for creators looking to polish their lifestyle pictures and use quite popular filters and themes without having to create their own. I personally would not use any of the “retouch” functionalities (I am perfect just the way I am, kiddos), but overall worth mentioning.
Afterlight is a classic photo editor with basic tools such as brightness, clarity, contrast, exposure, saturation, toning, temperature, grain, vignette, shadows and highlight.The app also possesses a wide arrange of filters to choose from. Afterlight’s Fusion tool is one of its greatest strengths. Fusion allows the user to combine their favourite filters into one blended filter, which means an endless game of mix and match.
For the creative creators, a design kit is an incredibly fun app that can really add some flair and fun to your photography. Choose from carefully crafted markers, paintbrushes, and pencils to draw like it’s your sketchbook. Place the drawing, then resize and recolour it like it’s a design. As well as brushes, I particularly love their stickers, as I really think they bring a fun element to the whole design experience.
This app is unique in that it is an all-touch based app, allowing the user to feel in control with every motion they make in adjusting their photos. The interactive Selective Tool is one of the handiest picture editing apps. It allows the user to tap on any object on the photo and change the brightness, contrast or saturation level of that specific subject without altering the entire photo, making the image seem clean and authentic.
For the creatives an app that allows you to play. With powerful editing tools like brushes, layers, and masks among a few, photographers will have a blast with Enlight Photofox. Transform your photos into art — create double exposures, blend in graphic elements, or cut and paste one photo to another to create the perfect Instagram post.
Are you looking to up your photography and create astonishing digital content? Check out our premium course Content Mastery, a 6-week journey into greatness.
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My name is Fab Giovanetti and I am a writer, author, marketing consultant, founder of the Creative Impact Group and professional troublemaker. I help people grow their online audience and monetise their content and unleash their potentials as creatives.