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Instagram Launches Wellness Guides on the Platform

Instagram Launches Wellness Guides on the Platform

Fab Giovanetti

The Instagram update train shows no signs of easing up, as last week, they launched a brand new feature for profiles, after focusing on a variety of new stories features

The Guides feature will enable selected businesses and creators to highlight recommendations and tips. Moreover, it will present the content in a new, dedicated tab. To kick off this new feature, Instagram will be first focusing on Guides with wellness content. As per the latest Instagram blog release:

We want Instagram to be a place where you can easily find reliable information and inspiration from your favorite accounts. That’s why we are introducing Guides, a way to more easily discover recommendations, tips and other content from your favorite creators, public figures, organizations and publishers on Instagram.

Chosen partners will now display a new tab on their profiles. In order to help with this, the Guides tab will highlight collections of posts under dedicated topic tiles – which has a Pinterest-like feel to it.

Instagram guides
Instagram Guides on the Instagram Blog

Instagram Guides for Creatives

By selecting an Instagram Guide, you’ll be able to create a curated list of posts and put them together in a scrollable feed. This means you can use guides to highlight a specific topic, or showcase your expertise through Instagram in a fun, new, engaging way and drive traffic to your old posts as well.

Some of the first Guides include one from the American Foundation for Suicide Prevention called “Mental Health and COVID-19″. This guide collects the group’s content into a single, easy-to-find place. Heads Together, a mental health group, has similar Guides that collect Instagram posts reminding viewers to be kind to each other, practice self-care, and talk about how they feel.

See Also

Guides will be slowly rolling out in your Explore Page Feed and will be open to selected partners first –  while the initial launch is focused on wellbeing, it could also become another platform for showcasing your products and services.

Globally, partners include e-Enfance (France), Headspace (Australia), Heads Together (U.K.), Kilcksafe (Germany), The Live Love Laugh Foundation (India), SudahDong (Indonesia) and Vita Alere (Brazil).

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