By creating a kickass lead magnet you'll be able to grow your email list, but also establish yourself as the expert and authority you are in your field. Credibility means trust, and that means you'll be able to create a relationship with your audience from day one 🎊
A lead is a potential customer for your business. They might buy from you. But you want them to definitely buy from you!
So, you need to make sure that the leads you attract are the right ones by creating incredible magnets.