With an Instagram audit, you’ll analyse your current Instagram presence to uncover necessary information and then make tweaks and improvements from there. Run a step-by-step audit in 30 minutes or less with our preview lesson.
Course lesson previews
How to perform an Instagram audit
Create goals that help your overall brand
Understanding your goals will give you the context you need to decipher how your current Instagram efforts are measuring up in comparison with the goals you set out.
Understand your followers
In order to create content that truly resonates with your followers, you need to understand them. You need to create content that serves your audience in order to turn them into loyal fans.
Consolidate your visuals
If your profile is your welcome mat, your feed gives people an idea of WHY they should follow you. With Instagram being such a visual platform, what your account looks like will be one of the first things that followers will look at when clicking over to your feed.