It’s interesting to see how often, something that just starts as a trend will quickly become the next new tool to use for your business. If you’re not familiar with Clubhouse yet, it’s probably time that you get the memo and check out what the app is about.
Wait a minute Fab, what is Clubhouse?
Clubhouse App is an audio-only platform built and backed by tech investors. Since May 2020, this App has grown exponentially. So, what exactly is the Clubhouse App? In a relatively short space of time, Clubhouse has been growing rapidly, with many online business owners and personalities getting very excited about it.
Even more than looking at how entrepreneurs can make use of Clubhouse at this stage, what fascinated me was understanding how Clubhouse managed to rise to the top and become the next word of mouth online sensation.
The app was launched in spring 2020 (in the middle of the pandemic) by Silicon Valley types Paul Davison and Rohan Seth.
“The idea was to create a social experience that is focused on connection, learning, and authentic conversations, where people close the app feeling better than they did when they opened it because they have deepened friendships, met new people, and learned”. (Evening Standard)
At the start of December 2020, it had just 3,500 members around the world, and now it counts over 600k including the likes of Oprah, Ashton Kutcher, and Jared Leto.
Moving away from online video networking and Zoom filters, Clubhouse capitalises on audio content over any other format, opening open a whole new way to deliver content and develop tough leadership.
Once you’re in (more on that later), you can join any chat room based on the titles. You can browse through scheduled events with arranged speakers (these can be found in the app’s events calendar) as well as impromptu discussions.
You can keep your microphone on mute or join in the conversation if you wish (once you’ve been approved by the room moderator).
Clubhouse’s secret weapon
Here’s the trick that got everyone to talk about the social network (and probably the smarter move from the app). Clubhouse is invite-only, and each new member can only invite one person to join. After a while, you get three more so if you get invited by an existing member, you can eventually pick up to 4 of your friends to join you.
This creates a whole new way of vetting as “Clubhouse does not determine who receives an invitation—the community does,” says the app. This is probably the most clever move from the app so far. Not only it creates a high level of exclusivity and excitement, but it also taps into that feeling of belonging that we so desperately crave in the online world.
We all know that exclusivity and urgency are two highly powerful drivers, and I do believe a big part of the success of the app can be attributed to that.
Strength in its simplicity
The reason why I love Clubhouse is that in its simplicity of features and proposition is going to potentially become a big new driver for brands and businesses and not just personal brands.
A lot of people have used it to harness the power of networking on steroids, in a way that prevents you from having to put makeup on, get Zoom-ready, or even having to make sure they get the light lightning in the house. In a way, audio content is the new video content. Even if don’t get me wrong, video content is still a very, very important place in everyone’s strategy.
What is interesting to see is how Clubhouse might be able to enhance your business in one way or another: grow your network, secure investments, open up to new business opportunities, or even PR features. I want to encourage you to get started on the platform and try a few things before I give you some more ideas on how you can harness the power of this new network. If you’re starting, and you’re terrified of doing something wrong, I get it. Yet, to learn the Clubhouse ‘etiquette’ (so to speak), you’ll have to become active on the platform first and foremost.
What I would suggest is to try and create an event with a friend and see how that goes. You can even ask a business buddy to create a room with you in play for a few minutes. The user guide and overall support on Clubhouse are still a bit confusing, however, there’s a whole club dedicated to community and teaching people how to make the most of the platform.
Let’s talk about a few things that you can do with the app to harness this potential in creative ways.
Three ways to power up your strategy
The first thing you should do is being able to make the most of the community aspect.
Bring an element of your community to Clubhouse by setting up a club (currently, you need to request via a form, but there are plans to allow users to set clubs automatically). You can also do it with specific rooms and events by creating a signature series. Even better, you can use secret rooms and invite-only rooms to potentially create new ways for members of our community to connect without having to use Zoom. The possibilities are endless.
Another idea that I love is the one of growing your brand by tapping into peer experts and creating a calendar of events that are related to who you are.
This is brand awareness and credibility in a nutshell. One of the problems you might find with this more hands-on strategy is being able to add more things to your calendar and make more time for something new. However, the lack of video can save you a bit of time when it comes to organising every single event you want to try. By creating your ecosystem and tapping into a specific need, you can engage with a variety of different users – yet, it will take time to manage a brand new calendar of commitments.
Last but not least, I like the idea of being able to tap into potential experts once again to create a club together or simply a room through some tailored, and branded events, they can then grow through Clubhouse.
In this case, you can even think about speed networking, dinner parties, and tap into the support of moderators. To create an even more fun experience that can turn into a side hustle itself, or even ahead of a big campaign where you’re launching a new product or new brand, you can create a time-sensitive series that can tap into that element of audio.
All in all, there are a lot of things that you can do to grow your presence on Clubhouse. Don’t be scared because it’s something relatively new, as a lot of people are jumping on right now a bit like TikTok in 2020), this is the best time to play. Because if the tool works for you, and you enjoy it, you will pretty much start on quite a level playing field with most of the users out there.
Give it a try and see how you get along. If you want to see what Creative Impact is up to on Clubhouse, find out more inspiration via our Club.
Looking to up your video content instead? Learn how to come up with new fresh TikTok ideas.
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My name is Fab Giovanetti and I am a writer, author, marketing consultant, founder of the Creative Impact Group and professional troublemaker. I help people grow their online audience and monetise their content and unleash their potentials as creatives.