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Founder Series: Camille Knowles and The Beauty of Eczema™

Camille Knowles

Camille Knowles is the best-selling author and founder of The Beauty of Eczema™. The brand was created to provide a positive community and beautiful products for sensitive skin warriors.

I believe that those with sensitive skin deserve to live a GLOWING life with BEAUTIFUL products (after feeling it was a negative place online and the products available were very limited and plain looking).

Living with a sensitive skin condition isn’t easy, and the Beauty of Eczema™ was created to brighten and uplift warriors each day and provide high-quality products to put the fun back into pampering when living with sensitive skin.

What are three tips for anyone starting a business?

  1. Believe in yourself! One of the hardest parts of a business can be believing in yourself and your idea enough to start.
  2. Never give up – If you never give up, you can never fail. Of course, there are times in business you may need to adjust and change things, however, if you keep your focus on WHY you have set up your business, what your customers want, and have provided a solution they love, keep going! Owning a business is a rollercoaster, enjoy the ride, and never give up!
  3. Carve out time for rest and self-care! (This is a biggie. When you own a business, it feels almost impossible to switch off but for the longevity of the business and your health you need to prioritise time to nourish your soul).

 

What was your eureka moment?

It was when I came out of the hospital in 2013, unfortunately, due to severe eczema flare-up. I decided at that moment, if I managed to recover, I would write a book to share my experience and give HOPE to millions of people around the world. Which in September 2018 I did! The first seed of the skincare range idea was back in 2009 at age 17 when I realised there weren’t any beautiful products suitable for sensitive skin and compatible with those that are eczema-prone. I always had in mind to follow the launch of my book with products to make life more fun and beautiful for my warrior tribe. That’s why the Journal, Affirmation cards, cookbook, and skincare were developed. The brand idea was always in my mind and when the timing was right, I decided to pursue my journey …and here we are!

“After searching online and seeing millions of people ‘suffering’, I wanted to be a voice of positivity and HOPE. The voice I needed!” Camille Knowles

 

What one failure are you glad you experienced?

I believe in making mistakes every single day, it’s the best way to learn. I can’t define one failure. Fail forward is what I believe is the best approach in business. Saying that I have a fantastic team of experts I am honored to work within creating such a high quality and trustworthy brand.
What piece of industry advice do you often hear that you disagree with and why?
I honestly can’t think of anything. I don’t focus too much on what other people are saying. I do my research; I trust myself, my experience, and my team to build a brand with a strong mission to provide tools for life beyond sensitive skin.

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What role has social media played in your success?

A huge role! All my customers/warriors have come from either Instagram or Facebook. It’s an incredible place to share your authentic story (in my case my skin story), for the warrior tribe to connect, and also to share the journey of the brand and the new products we’ve launched over the past 2 years.

What are you most excited about your company’s future?

I am most excited about creating awareness and providing more HOPE, positivity, and beautiful products for those with sensitive skin. Thankfully due to the power of the internet, my brand has already reached all corners of the globe. Every day is SO exciting! I am looking forward to continuing to share the brand message and extending the product range.

You can find out more about Camille Knowles and The Beauty of Eczema™ on her website and social media.

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