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How To Write Website Copy With Personality

How To Write Website Copy With Personality

When was the last time you gave your blog a good refresh?

Are you feeling stagnant? Or perhaps you’ve noticed other people with similar-looking designs to yours? It’s good to give your website a touch-up every once in a while – hey, it needs TLC just as much as you do!

If you’re after some simple shortcuts to make it feel more loved then look no further than our easy tricks.

Rewrite your About page

Yes, you probably saw this one coming a mile off. But it is important to keep your About Page as up to date as possible, telling the reader what to expect from your website and why they should come back.

Let’s be honest, the days of lengthy websites with never-ending about pages are gone. Readers want to know who you are, why are you here, and how you can help them.

Even better — they want to know that fast.

After years of writing, I finally (at long last!) have stopped cringing at the idea of updating my About Page.

Let’s face it: writing about yourself can be intimidating and challenging.

But never fear/ We will give three tips that tackle the often asked question: who is your about page for? (And…can it actually, in some regards, be for you?)

Who (and What) Am I Writing For, Really?

Most people have heard the age-old adage: Thy About Page is not about You, Darling. Nay, ‘tis about Who You Are Serving.

Yes, it is. But it’s not always that simple. Let’s talk about it.

Your About Page is your street cred, served up with a focus on your audience.

The first purpose of your About Page is to give people a glimpse of who you are and how you help them. This is a tried and true method. You explain a little bit about who you are, your professional background, and what you do for readers. For service professionals, this can work fabulously well.

Ultimately, people want to work with you because you have the experience and results that they need to trust you.

Demonstrate that with a little pizzazz, let your testimonials or portfolio say the rest (don’t forget links!), and you’re golden.

An easy way to start this process is by filling in the blanks:

My name is _________. I (verb) ___________, ___________, and ___________. I’ve helped __________ amount/types of people (verb) __________ and _________. Through my experience doing ________ and ________, I’ve achieved _________ and ___________. Nowadays, I work with people in the following ways: __________, ___________, and ___________.

Your origin story

It’s possible that your audience needs to feel you. And by that, I don’t mean getting naughty. I’m talking about creating a bond with your prospect. Sometimes, if you’re a service professional that works within an intimate setting with clients, people really need to know more about who you are before they reach out.

This is true, especially among personal brands. Still, in the words of Dylan Moran, you gotta keep it to the point:

“If we’re going back that far we’re going to need some popcorn.” — Dylan Moran, Black Books

You need to make them feel comfortable, seen, and honoured.

A great way to do this is by telling the story of how you came to do the work you do.

Maybe it was by overcoming adversity. Maybe you felt you were born to do it. Maybe you had the same exact issues your clients face, and after you figured out how to solve them, you felt called to help others do the same. Don’t be afraid to be vulnerable (but only at a comfortable level for you — gut-check time!) and make sure the story relates back to how you serve your clients. At the end of the day, that’s the most important thing they’re looking for.

The second piece to connecting with your audience is getting them acquainted with what you stand for, and what you believe in. An easy way to get in touch with this is to fill in these blanks:

My name is __________ and I firmly believe in _________, _________, and _________. If I had 5 million dollars to give to a worthy cause, I’d choose ________, because ___________. And if I were going to spend an afternoon with a prominent figure, it would be __________, and I’d ask them this:_____________. Lastly, if I could help any one person, or group of people, it would be: _____________ because they need ___________, and I can definitely provide ___________.

Who is your about page for?

Your About Page is about helping people discover, vet, and contact you.

This is where it gets a wee bit selfish. How else are you going to get hot publicity if people don’t know you’re the real deal? That’s why I recommend that most people have an additional 3rd person media bio—one that lives up to the expectations of companies looking to feature you.

You need to sound legitimate, and the third person media bio is a fantastic way to do just that.

This is where it’s especially important to include places you’ve been featured previously, important positions you’ve held, # of people you’ve served (or books you’ve sold, etc.), and how to contact you. Make sure you’ve got live links and an adjacent clean, professional headshot.

And one more thing: make sure your About Page doesn’t go on for days. Keep the entire page less than 500 words—shorter if possible, and don’t be afraid to change it as your needs change…websites are living, not static.

Want to be more personal? Add a photo of yourself to the homepage

This is a very simple tip, that (yes) has nothing to do with website copy, however, this instantly makes your website feel more personal and allows the reader to connect with you as a person.

Having it at the top of your sidebar with a small box introducing yourself gives the reader the perfect route into your about page. Seriously, such a simple step everyone forgets.

Creating a homepage that converts rally is easier thank you think to help give your blog a refresh.

Inject personality in your copy

“Find your purpose!” “Take your business to the next level!” “Get the creativity flowing” …and so on! YAWN. (No offence if you’ve used one of those bad boys yourself, though!)

So what’s the result? Everybody and their French Bulldog sound the same. Boo.

So sounding like everybody else is lame and no-bueno for your website for 2 reasons:

  1. It won’t help you to get noticed.
  2. Even if you do get noticed, it won’t help you to be memorable.

So you want to get noticed and be remembered and what’s the no-brainer solution for that?

Writing with personality!

(Shocking… I know!)

But I am aware of the fact that that’s easier said than done, so here are my 2 top-notch, cutting-edge, transformational (<– see what I’m doing with those words?) tips on how you can bring out your own personality to stop holding back on your biggest, fanciest asset: YOU!

Alright, so let’s get it on with the tips:

No-filters writing

Stop filtering everything you say. Stop wanting to sound cool. And stop putting so much goddamn pressure on yourself. Take a deep breath… and just get real.

All the stuff that you’re thinking but not saying/writing? That’s the stuff we really wanna hear! That’s the stuff that everybody’s too scared to say. But that’s also the stuff that’s gonna allow you to truly, madly, deeply connect with your readers.

I do it all the time, I just insert myself in parenthesis, crack stupid jokes and say the things I’d say in a real-life conversation as well. I just don’t take myself too seriously. And it shows – in a good way!

Because as a result, you’ll be able to show people the real you. Without filters. Without borders. Without the pressure of having to fit into a friggin’ box. Just the uncensored, raw and absolutely 100% unique YOU. Hallelujah to that.

See Also

Specific always wins

So in my dictionary, specific is the enemy of Fluff, Vague, and General. And Fluff, Vague and General (also known as “FVG”) is the enemy of unique.

The FVG-writers out there are the ones that maybe have good content but their writing is so… (you’ve guessed it) FVG that nobody feels anything when they read itAnd that’s what’s being specific is really all about, making people feel something! Sorry for getting heated right there, but hey – emotion is THAT important. Pinky swear.

So in order to make people feel something, you gotta paint them a very picture.

You have to create the situation that creates the emotion you want to create.

Let’s look at an example:

  1. FVG: This green smoothie is super healthy for your skin.
  1. Specific: My delicious avocado-kale smoothie will not only create healthy explosions of deliciousness in your mouth… it will also put that extra glow that’s been missing after your club tour last weekend back onto your cheeks, make your skin feel softer than that toilet paper with the cuddly bear (and trust me – that one is ridiculously soft) and it will even reduce those irritatingly irritated red spots you couldn’t even get rid of with your mama’s special ointment.

Alright, I went a little crazy with this one and the toilet paper analogy wasn’t necessary, but I’m trying to make a point here: Which version makes you feel something? Which version stands out? And which one are you more likely to remember. (Hint: It’s #2!)

There you go. Being specific is ALWAYS more fun and will create better results for you and your readers.

Tell useful stories

Sharing your life experience will encourage others to take action while relating to your narrative and help your blog refresh.

Step one

Any time you engage in personal storytelling, it’s actually a two-way conversation. There are the writer and the reader.

It always helps to think about who your reader will be before you start to write. So go ahead and write down who you’re going to focus on when writing your story. Think about who needs your service or product the most.

Step two

Decide how you want to frame your story. There are a lot of ways to hook your reader’s attention when telling your narrative. It helps if you start with something surprising.

Think about something that occurred in your life that would catch your reader off guard. Try starting with something like..

Most people don’t know __________ about me.

Step three

talk about the benefits. Once you’ve chosen your hook then tell them how your story would benefit them. Begin with…

In life I’ve learned that __________. (Hint: Insert story about what you overcame to get where you are today).

Step four: wrap up your story by sharing one actionable step that the reader can use in their own lives right away

If you’re ever feeling stuck when writing your blog posts the absolute best advice I can give is to try recording yourself instead of typing. I’ve literally been able to write my blog posts in 10 minutes or less with this tool.

  1. Install the Google Drive app on your phone.
  2. Open up a new doc.
  3. Use the voice recognition on your phone for quick and dirty transcription.

Now that you’ve got no excuses to get your story written and make more of an emotional connection online!

Final thoughts

Like a lot of your writing, your about page is NOT about you.  Neither is your website. Or your blogposts.

Yet, you can still tell your (relevant) story. Whatever you write, needs to be written through the lens of “how does this help the reader?” How does it give THEM something?

If you’re looking for more ways to give your blog a refresh, check out our other tips.

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