Ayelen Martinez is the mushroom-lover Founder and Owner of Myshrooms, a medicinal mushroom snack and blend company. Set up in 2019, after Ayelen took her health into her own hands. She started researching and came across medicinal mushrooms and tonic herbs which called out to her. Show slowly began to heal and documented her year-long health coaching course on the Myshrooms Instagram page to spread the spores and share everything she was learning.
Myshrooms is dedicated to sparking curiosity and awakening our innate connection with nature by seducing people into high-vibe health consciousness through loving indulgence.
What was your eureka moment?
In 2018, after I had spent 2 years healing my mind-body-soul due to my health spiraling out of control, I found myself sitting at a 10 day silent Vipassana meditation retreat. At that moment it came to me that everyone deserved to be healthy without pain. When I left I decided to start an instagram page to share the benefits of the medicinal mushrooms that had helped me and enrolled into IIN to become a Holistic Health Coach.
A couple of months after, my snack devouring passion merged with my awe of these ingredients and so the testing of medicinal mushroom brownies began. Fast forward to 2019 the opportunity came to sell these snacks at a market and cafe which marked the beginning of Myshrooms as a business.
How did you validate your idea?
At the time the market for products that were healthy but also provided added benefits to deal with today’s world was growing and still is. I initially tested my brownies with family and friends. Without finishing the testing phase when I got the opportunity to do a market and sell at a cafe I took the leap and continued to develop and validate my idea through direct customer feedback. The response to our snacks has been really good but hearing from customers who have noticed benefits to their health is what truly validates it for me.
What is one failure you are glad you experienced?
I believe that you only fail if you stop. Many challenges have popped up and have led me to things like not establishing boundaries or conditions when dealing with other businesses, saying yes because of the fear of missing out and not believing in myself enough. Through these experiences I have always learned how to do things better the next time. I’ve realised that as you develop your business you develop yourself and that everything happens at the right time when you are ready for it.
What role has social media played in your success?
Social media is what allowed me to get started in the first place! It has been my main point of contact with my customers and through it I was able to successfully launch my online shop, discover what customers were looking for and their feedback, educate them on the ingredients I am so passionate about, network and collaborate with other incredible brands and use it as a point of credibility.
I am excited to see more people discover these natural ingredients through our snacks and benefit from them in the same way I have. I am also really looking forward to extending the range and venturing beyond snacks, whilst making them more available and continuing to improve our eco-friendliness as a business.
Three tips for people starting a business
- Go for it! Don’t spend too much time thinking about your idea. Get to the doing part, launch it and tune it on the way.
- Have patience, move forward and keep in mind that things may take you 10 times longer than what you expected and that it’s completely okay.
- Say yes! When a good opportunity comes, say yes, even if you don’t know how to, you will figure it out and push yourself and the business to the next level.
What's Your Reaction?
Amy is a plant-based food blogger, recipe developer and content creator behind Nourishing Amy. She focuses on food, health and happiness to promote a nourishing lifestyle and regularly shares her positive vibes, inspirational affirmations and food creations on her social media channels and her website.