How do you spend the first hour of your day? Right now, Adrienne Herbert starts her days with energy and courage.
“I wake up in the morning, and before I look at anything I go to the bathroom, I splash cold water on my face, and I do some deep nasal breathing. As I’m doing that, I repeat words in my mind, recently these words have been energy and courage” shared Herbert with a big smile. “One is because I think about what’s the energy you want to put into the world today. The other one is courage because if we have big ambitions, and if we want to make big changes in the world, then we have to have courage. Those are my words, but they change all the time.”
I had the pleasure to acquaint myself with this incredible powerhouse that is Adrienne Herbert over four years ago – the actual whereabouts are blurry, but it’s most likely at one industry event or social media (where all cool kids make friends these days).
The many hats of Adrienne Herbert
If you have never met Adrienne, she is a leading wellness professional, international speaker, podcast host and Director of Innovation and Performance at UK’s leading fitness app Fiit. She shares her passion and her expertise on her podcast and social channels, she is a voice of inspiration, encouragement and motivation.
Over the last few years her love for running has taken her around the world and she has completed 19 road races in different countries. She is also a mum to her 9 year old son Jude and is about to release her book based on her popular podcast, the Power Hour.
The Power Hour is a popular weekly podcast, which features a variety of guests, such as Fearne Cotton, James Clear, Dame Kelly Holmes & Trevor Nelson. Adrienne Herbert finds out their daily habits, routines, rules to live by and what they have learnt along the way.
“I get so many different guests, and some are 10 years into their career. Some are 20. Some people are 10 steps ahead of you, but maybe others are one step ahead. I think that’s really valuable as there’s universal lessons that we can all dive into. Things like work ethic, resilience, fear of failure, risk taking. Those apply to everybody.“
The Power Hour has been featured in iTunes’ “Best For Motivation” category in 2019 and has been downloaded over 1 million times, as well as being rated at 5 stars.
As we look back at some of the big lessons from The Power Hour, Herbert recalls fondly her time with DJ Trevor Nelson.
In their episode, he talked about the fact that young people reach out to him often about advice when starting out in the music industry. She mentioned how he would look at his own experience retrospectively. “For him it was like being at the start of a tunnel, underground, chipping away with a pickaxe” she recalls. “He couldn’t see anything in front of him. He didn’t know which direction he was really going but he just kept chipping away, chipping away.”
That chipping away is truly what people do not want to face, yet, as pointed out by Adrienne Herbert herself, it’s the combination of twists and turns, ups and downs that make the actual journey worth the while: “people always talk about the end of the journey, but he pointed out how the journey is the part that people need to focus on.People want to be able to see all the way through the tunnel and to get there as quickly as possible.”
As an admittedly impatient person, that visual example really stuck with her: “right now, I’m in the tunnel, chipping away, chipping away, this is the bit I need to focus on.” It’s not to say you’re going to enjoy it all the time. She points out how it’s going to bring up real challenges, there’ll be times where you’re exhausted, sweat and mud on your face, and you don’t want to carry on chipping away, but you keep going in the hope that in the end it’s all worth it: “I’m shifting my focus to being in the tunnel instead of the end goal”.
Goals and achievements
We quickly turn to the idea of goals, achievements and accomplishments and the misconception people have about the idea of overnight success. However, Adrienne truly believes that intentional goals and planning has been a key integral part of why the Power Hour has become such a success.
“I’m someone who loves to plan, I love to listen and read a lot about business and entrepreneurs, future trend forecasting. I was very intentional. When I look back at when I started the show, why I started it, how I launched it, I went and met with podcast producers and pitched the idea, and it was a full 14 page PDF bulletproof deck that could showcase them who this show is aimed at, these are the conversations that I want to have and why I’m the best person to have this conversation”
She was intentional about the guests that she wanted to have in the first 10 weeks, in order to position it perfectly: “from the outside, it may look like people start things and then they just plant the seed and this tree grows. In reality, I think there’s so much noise you are competing with.”
When she did research into the industry at the time, it said that there were around 400,000 podcasts uploaded to iTunes, Spotify every week. The percentage of people that listened to podcasts at the time, was only 8% of people on the planet, which meant 92% hadn’t even discovered it yet: “ I believed that if I could just get those 10 episodes to showcase to people what it was about and give them an example of the vision and the energy that I had for it.”
What’s the intention behind your goals?
“You’ve got to go detailed, with a lot of granular information about what you want to create, because it will allow you to take the right steps towards it. I’m all about dreaming big, I tell people to have audacious goals, but make those goals detailed.”
The Power Hour Book
Going onto her book The Power Hour, which she is clutching in her hands during our Zoom call, she tells me how, once again, she started by asking herself the right questions.
“I asked myself why create a book? Who is it for? Who’s it going to benefit? I thought that not everyone is going to find the podcast, not everybody uses social media and Instagram.”
We live in what she calls “sound bitey world”, where people are looking for top tips, the short version, because we’re all busy, and don’t always have time for the long story: “I thought of giving someone a book that they can take and digest in their own time, the 360 approach from the idea of the power hour.”
By exploring the full concept, readers can answer some truly powerful questions.
What will change in my life doing a power hour every day? How does this impact their mindset? How does this impact movement and daily habits?
On a more personal level, she really wanted to show herself she had the full potential. “This isn’t a way to say ‘oh, I’ll show you’ to others. However, throughout my life, I’ve definitely had a lot of challenges, barriers to overcome. People saying that you can’t do that, or don’t get your hopes up.”
Coming from a single parent household, low income family, without a degree or A levels, she points out how certain opportunities were not afforded to her: “this book was really about me wanting to lead by example. I mentor some young people, as young as 14 and 15. I want to show people that we all face barriers, we all have things in our lives we could perceive as barriers. You can either focus on those and let them define what you can and can’t do, or you can focus on creating a better future for yourself. You have to choose one because you can’t have both.”
“I hope that this will showcase to others that whatever your goal is, whatever your current situation, whatever your past circumstance you can still achieve. It doesn’t mean that it’ll be easy. It will not be easy. I wanted to lead by example to show others what is possible”.
Adrienne Herbert finishes off our chat by talking about the importance of resilience and quoting Eleanor Roosevelt.
“It is not the critic who counts; not the man who points out how the strong man (or woman – editor note) stumbles, or where the doer of deeds could have done them better. The credit belongs to the man (or woman) who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes short again and again, because there is no effort without error and shortcoming; but who does actually strive to do the deeds; who knows great enthusiasms, the great devotions; who spends himself in a worthy cause; who at the best knows in the end the triumph of high achievement, and who at the worst, if he fails, at least fails while daring greatly”.
Daring to leap
By daring to leap, by daring to create your business, or your brand, or your book, or whatever you are, you are taking action: “It’s not to say that everyone will applaud you as you do it. Some people might throw stones, but you still have to do it anyway. That’s the thing that I’m really learning in this process with the book”.
Adrienne Herbert is an incredibly positive person, always with a smile on her face, but it doesn’t mean she is bullet proof: “it doesn’t mean that I don’t get jarred by the same things as anyone else when it comes to critics or starting open conversation as well as opinions” she admitted candidly. “I’m just saying, well, that can’t be the thing that stops us from daring to leap”.
Whatever you are daring to try this year, remember that by having the courage to try something new, you are going to be learning so much about yourself and have the wildest and most rewarding experiences: “I get to sit down for an hour, usually in person, sometimes now virtually, and have these amazing conversations and then distilled the best bits from them to share with whoever wants to listen. So I feel really lucky that I get to be that person.”
You can now get your own copy of Adrienne Herbert’s The Power Hour book here and find her at @adrienneldn on social media.
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My name is Fab Giovanetti and I am a writer, author, marketing consultant, founder of the Creative Impact Group and professional troublemaker. I help people grow their online audience and monetise their content and unleash their potentials as creatives.