So, you’ve made the exciting decision to make time to write something. There could be a number of motives behind this choice.
It could be that you want to develop your business and reach out to a new audience. Maybe you’re just uber-passionate about a very particular ‘thing’ and you want to share your knowledge and expertise.
It could be that you’ve been inspired by the written work of others and are thinking ‘Yeah, I can do that!’.
Before you get started it’s definitely worth asking yourself some questions to ensure that you’re going to hit the mark and get the most out of your content.
We know that you’ve got the patience and the passion but here are 10 questions that will help you to maximise the effectiveness of your work – these are some pieces of writing advice you can use for the next piece of content you write.
Who is this post for?
What is the purpose?
Will my audience care?
What is unique about me?
How can I present my post?
- Text – the main content of your content
- Images – photos, logos, graphics
- Video – links to external sources, YouTube, your own message!
- Infographics – charts, data
- Audio – music, talking
- Formatting – highlighting text and enhancing the appearance
- Embedded social media
Does any research need to be done in advance?
Is my deadline reasonable?
Can I go the extra mile?
What do I want readers to do?
Can I recycle this post?
In the words of Gary Vaynerchuk, you’re ready to ‘do what you love, no excuses’.